About Us

Our Mission: Supporting Families, Enriching Lives

At East End Village, our mission is to provide personalized, professional care that helps seniors maintain their dignity, independence, and quality of life. We are committed to being a trusted partner for families as they navigate the journey of senior care.

25 Years of Expertise and Compassion

For more than two decades, we’ve been a cornerstone of care in Eastern North Carolina. Founded with the belief that every senior deserves comfort and respect, we’ve built our reputation on trust, empathy, and a dedication to excellence. Whether providing multi-unit assisted living, respite care, or transportation, we’re here to ensure your loved one is cared for like family.

Meet Our Team

Our team is composed of skilled, compassionate professionals who bring a wealth of experience and heart to their work. From caregivers to administrative staff, every member of our team is dedicated to ensuring the best care for your loved ones.

Gina Melvin

Gina Melvin is the CEO and founder of East End Village II Senior Care Services, a prominent provider of personal care homes serving North Carolina since 1988. Drawing inspiration from her family, who established the original company in 1967 in Lancaster, PA, Gina has dedicated her career to ensuring high-quality senior care.

Joelle

A vital part of the East End Village team, Joelle helps with everything from custom transition to daily business operations.

Why Families Trust East End Village

25 Years in Stellar Service

Around the Clock Services

Customizable Care Plans

Professionally Trained Staff

We’ve always believed that the best care starts with understanding and kindness. That’s why we go above and beyond to make every family feel supported and every senior feel valued.

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